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Being a writer is one thing, but knowing how to market your brand is another, and many writers are not necessarily good marketers. No matter if you are new to being a writer or are already published, you may struggle to market your name and gather an audience, unless you are aware of some great strategic tactics that can help you publicize your skill and bring significant sales.

World-building is the process of creating the world your novel will occupy, and then explaining that world to readers. It's the people,  rules, places, magic, politics, histories, religions, laws, and any  and everything else that creates the framework a story exists within. Every novel, regardless of genre, requires some amount of world-building - even books that are set in our world.

How many times have you heard someone say, “Oh, reading 'X' book changed my life!” You might be surprised to find that it’s not all hyperbole and exaggeration. Let me give you an example.

At an author event—well, before the pandemic—an excited 18-year-old stepped up and asked me about my novel, "Blood on the Chesapeake". After I’d given my elevator pitch, he pivoted and asked, “How hard is it to get a novel published?” The hardest thing I’ve ever done in my life.” My response threw him.

Today is the big day of your event. Yay! You followed my advice in Part 2 and are ready to go. The car is packed with swag, books (if needed), and the other items you’ve determined is required for the event (banners, displays, a bottle of water, etc.). If you’re picky about pens, don’t forget to bring your favorite signing pen or Sharpie along.