Rising Star Spotlight


"It is the culture of southern Louisiana that spawned one of my favorite marketing ideas.  See, when I was a kid every time we went to the store and bought something, the store clerk would give us something extra.  It was usually a small token, nothing of much monetary worth, but it meant he valued you as a customer.  That's called 'lagniappe'. It's French for 'a little something extra'...."


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