A Beginner's Guide For Content Marketing


Being a writer is one thing, but knowing how to market your brand is another, and many writers are not necessarily good marketers. No matter if you are new to being a writer or are already published, you may struggle to market your name and gather an audience, unless you are aware of some great strategic tactics that can help you publicize your skill and bring significant sales.
In this digital era, when everything has become available online and people are spending more time on the internet, the market for writers has become extremely competitive. To stand out, here are some tips, a guide, through which you can not only learn how to best launch (or re-launch) your name, but get significant readers and sales, as well, so let's get started.

Develop Your Recognition

The very first step towards publicizing yourself as an author includes developing your recognition. Meaning, get your name out there. Make your audience aware of who you are, through ads, your write-ups, blurbs, or blog posts, possibly even showcase your writing through presentations at conferences, exhibitions, fairs, and signings.
You must also develop a unique, and professional, image that can elevate you from the rest of the writers, and help you garner your target audience. Your written words, anywhere and everywhere, and your pictures will become who readers believe you to be. Aim both for your audience, and stick to it.
Choose the genre you want to pursue with care, readers do not always cross genres, and your images and words may not cross over either. Create pieces that are unique, as plagiarism of any sort, even unintentional, will cause you to lose your reputation in an instant. In today's online world, reclaiming a lost reputation is almost impossible.

Read the entire article in the May 2022 issue of InD'Tale magazine.

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